Malware review

Influencing Consumer Behavior the changing image of fast food

Presentation Fast-Food suppliers are growing new procedures to infiltrate more market. Instances of such systems incorporate difference in menu, renovating and overhauling of premises, just to make reference to yet a couple. This work features the ongoing systems made by Burger King and McDonald Fast, just as how they control the discernment, disposition, inspiration, and character of customers.Advertising We will compose a custom appraisal test on Influencing Consumer Behavior: the changing picture of ‘fast food’ explicitly for you for just $16.05 $11/page Learn More Burger King’s Strategy Knowing the flavors of their clients, cafés that give quick nourishments have conceived showcasing methodologies that will empower them address the issues of their clients. While different eateries are driving the flexibly of suppers that provide food for wellbeing and wellness of their customers, Burger King is starting a pattern that is new. It is driving in giving its custo mers dinners whose flavor is contained fat and salt. Then again, the media and purchaser backing bunches are coordinating weight towards McDonald. In light of this analysis, McDonald is giving its customers wellbeing menu contributions that are progressively fortifying. Further more, those customers who need their waistlines cut are having their necessities being met by different eateries that are teaming up with associations, for example, weight watchers. Be that as it may, rather than capitulating to such weight, Burger Kings has pushed forward to discover the sort of clients who eats from its outlets and their definite needs with a goal of guaranteeing that they are served suitably (Kurtz, McKenzie and Snow, 2009, p. 156). Albeit a decision of both the spot of eating and what somebody ought to eat may not give off an impression of being a serious deal, it involves a few components. A portion of the variables that customers might be impacted with incorporate the cost, what their l oved ones state, where the eatery is found, the length the dinner takes, and by how the shoppers see the café and its suppers. Burger King had attempted to offer low fat menu to its clients on expectation that it was what they required. Be that as it may, the course must be changed totally. An overview in advertising uncovered that 49% of Burger Kings customers were a piece of the 18% populace who had been recognized as normal inexpensive food eaters. As per the organization administrators, 18 †34 matured men are incredible avid supporters. They have been named Super Fans. They don't just favor there suppers to join sauces and meat, yet they additionally incline toward it to be served in enormous portions.Advertising Looking for appraisal on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Learn More Therefore, in an offer to tailor-make an item that suits their requirements, Burger King has thought of another sandwich o melet. The new sandwich omelet is reasonable for people who might want to start their day with a generous breakfast and has seen an improvement of the company’s breakfast deals by about 20% (Kurtz, McKenzie and Snow, 2009, p. 156). Amazing Advertising Besides the new menu things whose target is the Super Fan showcase, another limited time procedure has been attempted by Burger Kings to guarantee that its items arrive at this market. The organization had purposed to have a special spending that was littler than that of its opponents. This made it to channel its assets to youngsters. What followed was a succession of advancements that were done with a disposition. Two adverts were then done which empowered Burger Kings to have a 18% expansion in its business volume in contrast with McDonald that enrolled an expansion 7% lower than that of Burger Kings. Since the new special strategy was working extraordinarily, Burger Kings continued with another arrangement of adverts through the TV and the site. In one of the TV adverts, a youngster was seen hopping up while keeping up that he was a man. He could then continue to the Burger King and have a meaty sandwich. While doing this he could state that he was too irate that he was unable to make due with food implied for chicks (Kurtz, McKenzie and Snow, 2009, p. 156). An elective implies that the organization has used to enter to the market of the Super Fans (youngsters) has been putting the advertisements on the portable sites, for example, the CBS Sports line where an enormous number of individuals who fit the Super Fan profile are reached. In spite of ventured up reactions from different sustenance based gatherings, customers like what Burger Kings serves them. Furthermore, Burger Kings has had the option to single out who its customers are, their favored suppers and how to get the data from them (Kurtz, McKenzie and Snow, 2009, p. 156). Rebuild of Restaurants Burger Kings is the fundamental contender to McDon ald’s (Campbell, 1979, p. 51; Haig, 2006, p. 94). These involve red fire light fixtures that pivot, extraordinary TV screens and dividers of block. The move was intended to give Burger Kings the sentiment of an upscale eatery. The move was additionally expected to cost Franchisees who run a more prominent segment of Burger King’s business.Advertising We will compose a custom evaluation test on Influencing Consumer Behavior: the changing picture of ‘fast food’ explicitly for you for just $16.05 $11/page Learn More It might take the organization quite a long while for the arrangement to be embraced in the entirety of its areas. There has been a move in deals for both the eateries that have been redesigned and those that were torn and have been totally revamped. In any case, the last have enrolled a more noteworthy improvement in deals than the previous. The organization has plans to make every single new café be constructed dependent on the arrangement. Spe ctators have just noticed that the new redesign may request more to the Burger Kings’ youngsters who are increasingly faithful to the organization. Despite the fact that pass through and complete requests structure a more noteworthy level of the quick †food restaurants’ business, inside rebuilding causes them to have the option to contend with their plunk down partners who pull in more clients because of their appealing climate and quality suppers. This may likewise empower Burger Kings have the option to exceed its most prominent rival, McDonald and different adversaries who have started remembering burgers for their menu in order to increase an offer from the consistently developing burger advertise (Royle, 2000, p. 26). Albeit the greater part of these progressions are inside the cafés, Burger Kings has plans to change the outsides likewise with both metal overhangs and incredible promoting signs. Additionally, the organization is altering its menu by adding c heeseburger to its menu in the United States. This is separated from its choices to present vitality cutting grill broilers. More menu things are to be turned out in future (Heher, 2010). Burger King’s plan on Beer The plans by Burger King’s to present mixed refreshments came when there were reports that deals from the eatery business had declined. The offer of Burger King’s brew is to be done through whooper bars. The company’s move to taste the offer of mixed drinks is certifiably not another. This is on the grounds that during the prior year, other than selling espresso and tea, Starbucks was enlivened to present provincial lager and wine. On the hand Spain’s Burger King has been selling lager (Harriman, 2007, p. 56).Advertising Searching for evaluation on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Find out More By propelling into the field of quick feasting eating, Burger King is focusing on the number of inhabitants in individuals matured 30 years and underneath since, the industry’s development is predominantly subject to this. Nonetheless, pundits declare that the move could be precarious since a great many people comprehend Burger King to be a Fast-Foods seller (Horovitz, 2010). In any case, master Burger King’s individuals express that the transition to present the brew is ideal since given the company’s client is developing old, Burger King is developing with the client. All the more along these lines, the company’s challenge lies in preparing new staff to sell alcohol.Already, Germany, Venezuela and Singapore Burger Kings sell lager. There has yet been no detailed improvement in deals due to the company’s move. Moreover, Burger Kings intends to convey every one of its things with a special case of brew (Horovitz, 2010). In spite of the fact that the presentation of another item is step in the Category Management Process, its acknowledgment is as yet fractional. Most makers despite everything have an attention on presentation of new items and this is probably going to go on in future. This is on the grounds that the customers’ acknowledgment of the new item decides the achievement or disappointment of the item presented (Kracklauer, Mills and Seifert, 2004, p. 166). Burger King’s presentation of brew in the United States might be inspired by the way that since the clients in Singapore, Germany, and Venezuela use it, the clients in the United States will too acknowledge its presentation. Makers will in this manner stay stressed of helping out retailers on presentations of new item since this could make their opponents mindful and henceforth limit their upper hand. McDonald’s Strategy The Manhattan McDonald café has been remodeled to take after the type of those in the United Kingdom and France. The eatery h as places where workstations can be situated and the upholstered vinyl seats have supplanted Fiberglass situates that used to be fixed to the floor. Furthermore, the lighting is repressed and all representatives appear to recommend a hip boutique from their dark regalia (The Associated Press, 2009). What makes the eatery look one of a kind from all others McDonald’s is its excellent and parlor like appearance. The new look of the café focuses on the youngsters and is intended to cause them to get loose over a paper and not feel surged when in. McDonald’s representative attested

Motivating employees Coursework Example | Topics and Well Written Essays - 500 words

Propelling workers - Coursework Example She underscored that being regarded, being paid attention to, and being tuned in to are viewed as exceptionally urgent. In such manner, utilizing Maslow’s chain of importance of requirements, Shank’s old supervisor neglected to meet her regard and status needs, which are simply the wants regard, or confidence. These incorporate the wants for accomplishment, certainty, autonomy, and opportunity; just as notoriety, eminence, acknowledgment, consideration, significance and appreciation. For Shank, these requirements have not been recently met in view of the organizations’ articulate negligence for a person’s worth as an individual, and not as a number, as affirmed. To address these missing needs, the board of these past associations should give constructive acknowledgment and significance to their faculty by recognizing great execution through remunerations, acknowledging information sources, advancements and perceiving model work, varying. (2) Use the Expectancy Theory and additionally the Equity Theory of inspiration to clarify how feeling came up short on might influence crafted by a Flight 001 partner and what a supervisor can do to expand the workers inspiration. The Expectancy Theory expresses that inspiration is a result of three factors: specifically, â€Å"valence which speaks to how much as individual needs a prize; anticipation, which alludes to a person’s gauge of the likelihood that exertion will bring about successful execution; and instrumentality, which identifies with a person’s gauge that exhibition will prompt accepting the reward† (Martires and Fule, 2000, p. 22). Feeling came up short on might influence crafted by a partner as far as seeing that the exertion applied prompting a degree of expected execution isn't suitably redressed and in this manner, there is this inclination of being scammed or not being appropriately compensated for the specific employment. For this situation, the related would

Microsoft vs. Apple

Presentation Apple joining is a global organization that bargains in electronic contraptions, PC programming and equipment. Its activities started on 1ST April 1976 through the endeavors of Steve Jobs and Steve Wozniak as the organizers. Mac fuse mostly spends significant time in the production of iPhone, iPod, Macintosh PCs and iPad which is the most recent PC innovation. It is as of now the world’s biggest innovation organization and the second biggest on the planet after Exxon Mobil.Advertising We will compose a custom article test on Microsoft versus Mac explicitly for you for just $16.05 $11/page Learn More Microsoft is a partnership situated in America that bargains in creating of a tremendous assortment of PC programming and licenses. Bill Gates established it in the year 1975 together with his companion Paul Allen. Its development was basically accomplished from the acclaimed windows working frameworks and their precarious business authorizing rights as found in the MS -DOS. Microsoft is likewise notable for its most favored office suite on the planet that is generally utilized for example the Microsoft office 2003, 2007, 2010 that are normal in the PC advertise (Coursey, 2009, p.1). Contrasts Since both arrangement in the improvement of working framework a qualification is made in the discharge and their employments. For example when Microsoft is creating working frameworks they produce one working framework yet with a few variants of the equivalent. This is found in windows xp where we have administration pack one, two and three or in windows vista home fundamental, business and extreme. They produce them so that it’s the equivalent just a couple of highlights have been improved or overhauled. Opposite Apple discharges are last to such an extent that just one working framework without any redesigns. They additionally guarantee that their working frameworks give their clients greatest fulfillment. Mac represents considerable authority in b oth equipment and programming creation in that it produces the PC itself and the working framework. The Apple working frameworks just capacity on Mac PCs which are created and disseminated by Apple consolidation (Coursey, 2009, p.1). Their working frameworks don't work well on other non-Apple PCs. In contrast to Apple, Microsoft just arrangements in programming creation and circulation. They don't deliver PCs and in this way the offer their product to PC makers, for example, dell, Hewlett-Packard, Toshiba, Lenovo among others. The PC producers at that point sell their PC brands with Microsoft working frameworks installed.Advertising Looking for article on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Microsoft working frameworks are good with practically all PCs. This suggests Microsoft working framework can run on any PC on the planet today with the exception of the Mac. Not at all like Microsoft that sudden spikes in demand for some PC brands, Apple working framework and programming are just implied for Mac PCs as it were. This implies Mac items are only implied for Mac PCs as it were. Similitudes Both Apple and Microsoft organizations are overall organizations that bargain in the turn of events and appropriation of PC programming and working framework. The latest Microsoft working frameworks incorporate windows seven, vista and server among others while Apple’s latest is the Mac OS X v10.6 Snow Leopard (Bleeker, 2010, p.1). The two organizations give programming that help in the running of a PCs and other electronic devices. The two simply like some other organizations have their objectives and destinations. These incorporate creation benefits and fulfilling their customers’ needs and needs. They need to ensure they remain in business and it is through this that they have concocted a permitting program. The permit assists with forestalling impersonation of their items an d that is the reason certified items from the two organizations have sequential numbers or item keys. Determination more or less Microsoft and Apple Corporation both arrangement with programming and equipment advancement and appropriation. They for the most part target giving arrangements achieved by the wants and needs of their clients. Their items have become some portion of our lives that we can't manage without because of their application in the day by day lives today. Reference List Bleeker, E. (2010). Apple versus Microsoft: Who Owns the Future? Recovered from https://www.fool.com/contributing/general/2010/06/04/apple-versus-microsoft-who-possesses the-future.aspx Coursey, D. (2009). Microsoft versus Apple: Running idiotic, Not Scared. Recovered from https://www.pcworld.com/article/168603/Microsoft_vs_Apple_Running_Stupid_Not_Scared.html This article on Microsoft versus Apple was composed and put together by client N1k0las to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; in any case, you should refer to it likewise. You can give your paper here.

Do you celebrate National Hug Day

Do you celebrate National Hug Day National Hug Day Home›Informative Posts›National Hug Day Informative PostsNational Hug Day also known as Global Hug Day is celebrated on January 21. It was founded by Kevin Zaborney in 1986. Although it is not a public holiday yet, it is aimed at encouraging people all over the world to openly express their feelings to each other through hugging.Actually, the action of hugging has a beneficial effect as it helps people to feel close and affiliated. It is a believed to be a form of therapy, as well. According to the National Hug Day website, both a friendly squeeze and a passionate caress have the same mental and physical benefits. Embracing or hugging someone has a stress-reducing health advantage. When people hug each other, there is the release of the hormone oxytocin, which influences mood, behavior and physiology. Hugging is highly recommended for people under constant pressure of work or some other factors as it balances the nervous system.Nevertheless, the founder of Natio nal Hug Day, Kevin Zaborney, wanted to promote people’s happiness and welfare. That is why there is an important note of caution to ask before you offer a hug. We should keep in mind that some people are eager to give and receive hugs without any troubles, whereas the others do not stand to do this. For instance, it might be unacceptable for the people prone to solitude or with an introvert type of character.As a matter of fact, hugging is described as an ultimate feature of person’s vigorous, alive existence. A human being needs 4 hugs for survival, 8 hugs for maintenance, and 12 hugs for a day to grow. It doesn’t mean that you are going to get rid of all life’s problems, but you would definitely extol the benefits of a hug. Hugging protects people, generating the feeling of love, comfort, friendship, on the one hand, and reduces stress, on the other hand.Make sure you tried this kind of therapy because since you did, you won’t give up practicing happy hugs. Switch on the positive attitude not only on the National Hug Day. Enjoy it every single day of your life.

Historiography of the Purchase of Louisiana - Free Essay Example

Historiography of the purchase of Louisiana   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The purchase of the Louisiana is one of the mega land deals in the history of the United States of America. The purchase of this land was a great achievement of Thomas Jeffersons presidency in the year 1803. Purchasing the land reflected a great accomplishment in his reign of the presidency. However, the purchase was accompanied by a great dilemma for President Thomas Jefferson. This is because the advantages of purchasing Louisianan were as great as the disadvantages.   The purchase would enable him to achieve his dream of possessing the port of New Orleans but on the other side, there were equal disadvantages.   The purchase would make a great contribution to American history because it could be most controversial and largest land purchase. During this time, United States of America was putting efforts to try to solidify their national identity.   Two groups had caused the division in national identity. One of the subjects was westwards expansion that causes this national identity division. Therefore, the purchase of the land was backed by the southern states while the northern states opposed the purchase. Consequently, the purchase of the land raised many issues in the United States of America.   Making such a decision was not easy and would cause many changes in the country.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Many books and article have been written concerning this greatest land deal in the United States of America. The history has been given in different dimensions depending on what the different authors think about the purchase. The reason why President Thomas Jefferson purchased the land is not clear and, therefore, people give different opinions about what might have convinced him to buy the land depending on the observed outcomes. On the other side, people have a different view on the impacts that the purchase brought to the United States of America. Some give more disadvantages while others view the advantages as being greater than the disadvantages. The differences in the arguments have raised many debates on the purchase history. People have given different analysis of the matter depending on their perspective. Each person is convinced that his or her argument is correct and, therefore, stands for it. Consequently, the history of this great land deal h as evolved over time as people express their different thoughts about the whole purchase. Historians have a different approach to the issue as well as different study methods. Their interests and interpretations have changed from time to time and, therefore, different techniques and approaches have been experienced in the history of this great land purchase. Below is an analysis of different authors interpretation of the history and the changes that have taken time. The essay examines four different authors and the changes that have occurred. Cardinal lemonades Goodwin is one of the authors who wrote about the history of the purchase of Louisianan. His approach gives the history of the acquisition and covers the period in which the United States of America was under expansion. He is a great contributor to the background history of the Louisiana Purchase. His history starts from 1803 when the land was purchased and ends fifty years later after the Gadsden Purchase. In the past fifteen years, individual students and historical societies have done great deals to promote the history of Mississippi communities.   A lot has been done in an effort of justifying settlement of people from the united states to Mississippi. The work of Goodwin is the start of the whole study about the purchase of the land. It acts as the base of the whole history where most historians have developed their arguments. The writer has freely used many secondary works especially monographic while dealing with Trans-Mississippi. However, he has not been able to resist his investigations from being utilized by historians.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Goodwin has gone through different sources which have revealed more information. His investigations linked with this topic on the purchase of Louisiana have tried to account for the settlement of people from the united states to Mississippi. Therefore, his volumes have more truth on the reasons why people from the united states settled in Mississippi. Some of his information has been published in different articles and magazines. This information has been used in different institutions to study about the purchase of Louisiana. In addition, it has formed a great part of the purchase history that is widely accepted by people in the world.   Goodwin focus is on the way ownership of Louisiana exchange hands. The history traces its origin form the time the United States feared that France would dominate Mississippi. Therefore, the history goes around there until now Thomas the president of the United States decided to purchase the land. It does not speak much about the effects that the purchase brought to the country but the way the exchange took place. He explains how Louisiana has been exchanging ownership from the time it was under Spain colonialists. Napoleon purchased this land in 1800 from the Spain colonialists and used slaves to make the land more productive.   He was unable to maintain the production after the slaves stood stern to fight for their freedom. It was after the slaves refused to give up their freedom that Napoleon found it necessary to sell the land to the Americans. The purchase of this land brought a great change in the history of the united states of America. The land was approximately half the United States. It had good climatic conditions and minerals that cont ributed the greater part of the United States wealth. The fact that the land was productive is predicted to be the reason why Thomas purchased the land.     From Goodwin, the history of Louisiana has evolved, and other authors have come with deeper analyses. Different authors give their perspectives on the history of purchase depending on the current benefits that the United States gets from the land. Researchers have come with more information about the purchase and the effects that were experienced in the United States because of the purchase. Peter J. Kastor came up with more sophisticated investigations about the purchase of the Louisiana. Like in most historical works, Peter has addressed topics about the purchase which most people probably did not have any information about. His interpretation relates the history of purchase to more complex issues that most people know nothing about.   His approach does not concentrate much on the purchase but on the impacts brought by the purchases. His historical approach takes the reader into more detailed content about the purchase to topics that have not been well addressed by other authors. The author sometimes tends to address more complicated issues about the purchase which most of the people tend not to understand. This approach contributes a lot to the history of the purchase and adds more details about the purchase. His arguments are at a greater extent confusing and most of the time reveals a fresh content about the purchase of the Louisianan. His history offers a new perspective to things that seem familiar but opens a way for more critical historical questions which are not addressed in his book.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Peter Kastor who has been a great assistant professor of American cultural studies and history gives a different argument. Through his book on the purchase of Louisiana reflects a lot of intellectual maturity because of the approach that he takes in addressing the issue.   The approach brings a timely discussion about the meaning of nation-building, citizenship and state making. This approach evaluates the abilities that Thomas has on real estates. His arguments rotate on the knowledge that Jefferson applied in making America a great nation through the purchase of Louisianan. He connects the achieving to nation building where he view the purchase as the greatest step that Americans have ever taken to build their nation. Peter concentrates much on the contributions that the purchase brought to the United States of America. The purchase may seem simple but from his perspective, it brought territories and great wealth to the United States of America. The land also brought the first countrys population distribution where people found more place to reside. It created space for people to reside and therefore giving a relief to overcrowded areas in the United States.   African Americans, Native Americans, and Francophone got a place to reside after the land was purchased.   It also gave a chance for the country to acquire more citizens for maximum u utilization of resources.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Peter Kastor continues with his argument that the purchase of this land proved to be the basis of the United States nationhood. The greatest and most important task can be useful to a generation policy maker. It acted as the transformation of the United States nation by increasing its size as well as the population. The purchased land also gave the administrators experiences on how to govern large distance territory.   The country had to develop stronger governing strategies due to the increase in both land and population. Therefore, Peters argument gives the history of the Louisianan another approach. He uses different techniques to explain the act of President Thomas Jefferson of purchasing land from France. His approach gives the fruits of benefit that America is reaping from the decision made by Thomas in 1802. It is from that decision that America has a history of the size it has today.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   John Kukla is also a great history writer and joins several written works about the purchase of Louisianan. He takes his reader back to explore the duplicity, diplomatic intrigues, and blinders that encouraged Napoleon to sell Louisiana to the president of the United States of America. Napoleon sold the land for paltry 25 million dollars in 1803.   His history starts from the American Revolution to the settlement of the Americans on Mississippi. From the French revolution to the slave revolt that was successful in the hint. Kukla traces the international reason that rendered the United States owner of Louisianan. From his argument, it was not predicted that America would become the owner of the land.   At first, the French colony extended from Canada all the way to Mississippi and the United States did not have a right to navigate through Mississippi. Spain had given up the land to the French colonial power. On the other hand, the United States had an interest in the port of New Orleans and therefore had to sign a treaty to be allowed to navigate the area. After Spain secretly ceded Louisianan to Napoleon, officials from the United States started showing more concern about Mississippi. The Americans were much concerned about how Napoleon could possibly be in control of such a productive land.   No other book could give a better view of the purchase of Louisiana history other than Kuklas book. The book had a different approach to the historical event and differed from other authors. He offers a beautiful, splendid narrative that focuses on the complex origin of the purchase. Kukla employs letters, contemporary documents, memories and a portfolio of other sources to create a compelling and full reason for the purchase of the Louisiana land. He uses a lot of creativity to link up events that turned a struggle for the right to navigate the Mississippi to actual ownership of the land by the United States of America. He aligns events from hinterlands to courts of France Spain and England to congress hall. His technique gives a different taste of the story and a different historical dimension. The book takes the globe in understanding the failure of Napoleon to maintain the land and the need for money. kukla favors no one in his tale but gives the historical event as it happened. He brings to life a group of characters from Napoleon, Thomas Jefferson, John Jay, and Carlos III from Spain and other beautiful figures. The only thing that the book lacks is a grand theme that matches the grand subject in it. He gives the flow of event in his own unique approach to show that the purchase is actually one of the most important events in the history of America.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From his approach, Kukla explains why Napoleon found it necessary to sell the land to the American. At first, he had taken the advantages of the Haiti slaves who made the land more productive. His dreams were killed after the slaves resisted giving up their freedom. From his perspective the land was useless without the Haiti slaves. Therefore, he was afraid that he could lose the land to the Americans or Britain. It is at this point that he decided to sell the land to the Americans to be able to fund his war. He, therefore, offered to sell the land to prevent losing it to the Americans. Kukla gives a very interesting narrative on the way the whole negotiation happened. His description of the New Orleans fire in 1786 is an addition to his story. On the same, Kulka tries to account for the mission of Spanish Diego Gardoquis to the united states of America. The narrative of Kukla explains lots of details about the purchase of Louisianan. In his patient narra tive is where all the information about the purchase anniversary will properly be served.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Reginald Horseman gives the history of the Mississippi Valley as a rapidly growing area from time Louisiana was purchased by the United States of America. He explains the history in the broader context of national policy different from other historians. One of his main themes is the winning of the west by the United States. He addresses the issue of aggressive settlement that took place after the settlement of people from the United States to the land.  Ã‚   The history of the purchase of the Louisiana land by the United States of America has experienced a lot of changes. authors have a different approach in giving the history.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Authors have different techniques of giving out their opinions about the history of the Louisiana Purchase.   History has developed from the original cause of the purchase. There are those who give the history based on the reasons why Napoleon found it necessary to sell his land to the United States of America. Others base their arguments on the process of selling, that are the events that followed after Napoleon agreed to sell the land. There were many procedures which involved great negotiation in courts. Napoleon sold the land because of fear that he could lose the land to Britain or the Americans.   This reason for many historians is vague and does not justify the selling of such a big land. Different authors view Napoleon as a failure because he thought that the land was worthless without slaves. They argue that it could be more sensible if he could utilize the land for the benefit of his country.   The purchase of Louisiana has contributed a lot to change the history of America and the world in general. The event is considered as the greatest land deal in the world and therefore has a big part in world history. The purchase at first created a great dilemma to President Thomas who was not sure whether or not to buy the land. However, historians use his brave character to illustrate his knowledge of real estate. The land that he was getting was almost half of America. Buying the land could be costly but he never watched the future. Making a decision to buy that land was the greatest step that President Thomas Jefferson made in expanding the United States territorial boundaries.  Ã‚   Different authors allude from this event to illustrate national building and citizenship. Buying the land lead to an increase in both populations as resources in the United States.   Therefore, from the history, its clear that buying land is one of the best things one can do for future develo pment. The history of that land has been changing over time and authors are getting it necessary to concentrate on the changes that the purchase brought to the country. In conclusion, Louisiana Purchase is the greatest land deal that has ever happened in the world.   The purchase has taken a great part in American history as well as the world history. The purchase has also been the base of American development and a contributor to the courtiers wealth. The history of the purchase has been addressed by different authors using different approaches and techniques. Therefore, its history has been evolving over time. The history of the purchase has been given in different ways due to rising issues that seem to be linked to history. The difference in author perspectives leads to a different presentation of the history. The facts and sources are same but different perspectives from the author bring that change in the history of Louisiana Purchase.   Bibliography Cogliano, Frank. Peter J. Kastor, The Nations Crucible: The Louisiana Purchase and the Creation of America (New Haven: Yale University Press, 2004,? 25.00). Pp. 310. ISBN 0-300-101119-8.-. Journal of American Studies 39, no. 3 (2005): 562-563. Goodwin, Cardinal. The Trans-Mississippi West. A History of its Acquisition and Settlement (1803-1853). New York (1922). Horsman, Reginald. The frontier in the formative years, 1783-1815. Holt, Rinehart and Winston, 1970. Onuf, Peter S. Jon Kukla. A Wilderness So Immense: The Louisiana Purchase and the Destiny of America. New York: Alfred A. Knopf. 2003. Pp. x, 430. $30.00. (2004): 519-520.

Sociology and Group - 41984 Words

.Which of the following situations best represents group communication as defined in the textbook? a. People talking in an elevator. b. People discussing the weather at an airport. c. Fans cheering at a baseball game. d. Jury members deliberating a court case. e. A congregation listening to a sermon. Answer: d. Jury members deliberating a court case. . A group with 7 members has the potential for _______ different types of interactions. a. 9 b. 90 c. 666 d. 900 e. 966 Answer: e. 966 . What is the ideal group size for a problem-solving discussion? a. 3–5 people b. 4–6 people c. 5–7 people d. 6–9 people e. 8–12 people Answer: c. 5–7 people . According to your textbook, the most important factor separating successful†¦show more content†¦symposium. b. forum. c. panel discussion. d. governance group. e. service group. Answer: b. forum. . A college s Board of Trustees that makes public policy decisions may be classified as a a. symposium. b. forum. c. panel discussion. d. governance group. e. service group. Answer: d. governance group. . Which of the following characteristics demonstrates one of the disadvantages of working in groups? a. Groups make better decisions when working on complex tasks. b. Working in groups enhances member learning. c. Groups require significant time, energy, and resources. d. Groups are often more creative than members working alone. e. Members usually enjoy working with others in groups. Answer: c. Groups require significant time, energy, and resources. . A virtual group is one which a. relies on technology to communicate. b. exists only for a short period of time. c. lacks a leader. d. lacks a clear purpose. e. has the same dynamic as other groups. Answer: a. relies on technology to communicate. . Statements that explain or predict how people communicate are a. theories. b. strategies. c. skills. d. resources. e. rules. Answer: a. theories. . When seeking to resolve group tensions, the dialectic approach recommends a __________________ approach. a. compromise b. either/or c. both/and d. approach/avoidance e. task/maintenance Answer: c. both/and . All of the following pairs of common folk proverbsShow MoreRelatedSociology and A. Primary Group2157 Words   |  9 Pages Introduction to Sociology Test II Multiple Choice: Choose the Best Possible Answer (.75 point each) 1. Which of the following is an example of interactional vandalism? a. Groups attack storeowners following a false arrest of a local resident. b. Police repeatedly hit a driver whose car had a broken taillight. c. Students vandalize campus or community property following a victorious football game. d. A student shouts out, â€Å"Hey teach’, lookin’ good today!† e. all of the above 2. Wearing a new suitRead More Sociology of Racial and Cultural Groups Essay1431 Words   |  6 Pagesnaturally for any problems that may arise. (Zgourides 12). It also fails to take into consideration differences in power among and between groups. Conflict Theory was influenced by Karl Marxs socioeconomic view of the elite exploiting the masses. (Parillo 12). The conflict perspective focuses on the inequalities that create racial and ethnic tensions between groups. In contrast to the fundamentalists emphasis on stability, conflict theorists maintain, Racism has much to do with maintaining powerRead MoreSociology Studies On Social And Institutions Of The Individual And Groups1170 Words   |  5 PagesSociology studies all aspects of society including social relationships and institutions of the individual and groups. Sociology studies social interactions, relationships, and culture. Sociologist are interested in learning about how the social process influences human behavior and feelings in addition to their thought process. There is a wide range of topics that sociologists study. There are topics that are on a societal level such as the divisions in social class and race, social movements, devianceRead MoreSociology assign ment on primary and secondary groups1521 Words   |  7 PagesPart A A primary group is basically those who really get to see who you are and what you are about. With a primary group the people involved get to see many sides of you and more personal things about you are exposed. Examples of a primary group would be your family, close friends, peer groups, neighborhood circles, social clubs, and other things such as those. Another thing about primary groups is that the relationships in these groups are usually long lasting. With a secondary group, those are theRead MoreSociology Is The Study Of Individuals In Groups In A Systematic Way1611 Words   |  7 Pagesï » ¿Sociology is the study of individuals in groups in a systematic way. It is an intricate set of styles and approaches trying to perceive society. (Burgess and Murcott, 2001). As a result, many perceptions have arisen over the last centuries. Many methodologies have been debated and discussed. Challenging these assumptions will in turn, cause for quantitative and qualitative based research o n the struggle to gain a firm grip on how society works. As a result, there are different sociological perspectivesRead More Sociology of Racial and Cultural Groups Essay1813 Words   |  8 Pagesethnic groups. When these different groups come into contact with one another they interact in many different ways. Prejudice and discrimination are key factors in understanding intergroup relationships. Competition, religious ideas, fear of strangers and nationalism are elements that contribute to prejudice. Many expressions of negative prejudicial attitudes, stereotyping and discriminatory behavior can have negative impact on the social relationships between dominant and minority groups. ManyRead MoreSociology: How Reference Groups Influence Our Lives Essay896 Words   |  4 PagesReference groups are the groups that people identify psychologically and in which it serves as the sources of self-evaluation. Reference groups also influence the way people become, the way the think and ac t, as well as what people believe. There are two types of reference groups positive and negative reference groups. Positive reference groups refer to groups that people aspire to become and negative reference groups refer to groups that we do not want to be identified with. Having the knowledgeRead MoreSociology Is The Scientific Study Of Society And Human Behavior895 Words   |  4 Pagesto the Marriam Webster dictionary, the simple definition of sociology is â€Å"the study of society, social institution, and social relationships. Based on the textbook, â€Å"sociology is the scientific study of society and human behavior† (G-6). Through the two definitions, one can deduce that the study of Sociology is a discipline that explains and analysis the human culture in terms of their social relationships and social institutions. Sociology is a study that explains the social world which human beingsRead MoreEssay about What Makes Sociology Different?856 Words   |  4 Pagesart icle â€Å"What makes sociology a different discipline† from the other sciences we should have the know-how about sociology. In the words of modern thinkers of sociology namely Karl Marx, Max Weber and Emile Durkheim â€Å"Social fact should be the subject matter for the study of social life and can provide explanations for human thinking and behavior (p19)†. What we infer from the above definition is that man is born as a social animal. Man cannot live alone. He prefers to live in groups and his behaviorRead MoreSociology: The Study of Humanity Essay1480 Words   |  6 PagesHowever new you are to sociology it is probable that you have an idea, however vague and general, regarding what sociology is supposed to be about. It may be that you have an idea that sociology is about people. And you would be right to think so. We might start then by noting that sociology is one of the human sciences and as such it is a subject to be distinguished from the so-called physical sciences. Sociology is the study of humanity. However this description of sociology is only partially

Globalization Is A Positive Development For Both Business...

Globalisation has been a positive development for both business and government The expression globalization brings out numerous reactions both positive and negative. What precisely is globalization. Globalization refers to increasing integration and global interconnectedness of trade, market, products and culture. It is enabled by technological innovations and underpinned by shifting power relations that sees finance capital as relatively dominant and transnational corporations as very powerful vis a vis the nation state(Capling et al 1998). There has been a constant face off going between companies and government to have a fair share from increasing globalisation. This paper will argue the positives and negatives globalisation have†¦show more content†¦It likewise means firms would have a worldwide achieve subsequently expanding the potential clients. Samsung and Lucy-Goldstar are two tremendous firms in the Korean electronic and telecom industry that profit by globalization and now 45% piece of the overall industry in these commercial ventures (Bloom , 1993). They changed low assembling expenses into a worldwide piece of the overall industry by subcontracting less vital parts of their generation operations to organizations where the economy had low work fetched and both sides could profit by it. They outsourced outside firms who had generation advancements, item plan aptitudes and notwithstanding advertising and dispersion channels (Bloom, 1993). However some contend that these advantages for apply for multinational organizations which are included in youngster work and are misusing the shoddy work cost economies. Taking a gander at Taiwan at the end of the day, a local firm Cha for Tea obtained the Starbucks ideas and made their national tea custom well known and is currently expanding in the United States and in Japan. This would not have been conceivable without the assistance of globalization (Norberg, 2006). The two principle parts of globalization included here are; the globalization of business sectors and the globalizati on of creation. The globalization of businesses alludes to the arrangement of isolated countries into one

Great Gatsby Analysis of the American Dream - 1775 Words

The Great Gatsby is a novel that illustrates the society in the 1920s and the associated beliefs, values and dreams of the American population at that time. These beliefs, values and dreams can be summed up be what is termed the American Dream; a dream of money, wealth, prosperity and the happiness that supposedly came with the booming economy and get-rich-quick schemes that formed the essential underworld of American upper-class society. This underworld infiltrated the upper echelons and created such a moral decay within general society that paved the way for the ruining of dreams and dashing of hopes as they were placed confidently in the chance for opportunities that could be seized by one and all. Scott Fitzgerald illustrates the†¦show more content†¦The results of her dream and the methods she used to accomplish her dream led to the unhappiness of her marriage, when she again tried to capture happiness whilst still keeping her dream in front of her it ended in the trage dy that The Great Gatsby depicted. If Daisy had indeed been concerned with happiness, as was implied throughout the novel, then she would not have been as concerned with money as she obviously was - she would have waited for Gatsby to come back from the war and not have married Tom; a decision based on her thoughts of what her life should have been life and a decision that cost her her happiness. The moral decadence and carelessness of the American dream is also illustrates accurately in Daisy in the situation of the killing of Myrtle and her abandonment of Gatsby just before and after his death. The fact that she ran over Myrtle without stopping and did not have the bravery to tell Tom shows how Daisy was always thinking of herself and of her own comfort rather than the safety, wellbeing and feelings of others. br brWhilst Toms interpretation of the American dream does involve money it is not his prime concern as it is with many of the other characters. His dream also concentrates of power, gained through the prestige that is associated with old money. His self-confidence and utter belief in his superiority are an exampleShow MoreRelatedThe American Dream In The Great Gatsby Analysis1744 Words   |  7 Pagesthe American Dream From a distance, the American dream is a hopeful one- that anyone, regardless of race, class, or gender, can become successful and wealthy if they possess ambition and the ability to work hard. However, when scrutinized, this rosy view clearly shows ignorance towards societal issues such as misogyny, racism, and income inequality and instead focuses on the notion of having an extravagant home, fancy cars, and a happy family- all of which symbolize the great American dream. FitzgeraldRead MoreThe American Dream In The Great Gatsby Analysis1497 Words   |  6 PagesFitzgerald’s novel, the Great Gatsby is one of the most meticulously written story of all time. This book incorporates different themes, yet the shadiness of the American Dream is the most significant one. The American Dream designates that one starting very low on their economic or social status and getting success and wealth trough their arduous work. Having a big house, a nice car and a happy family show the succ ess of the American Dream. This dream is also shown by the concept of a self-madeRead MoreThe American Dream In The Great Gatsby Analysis749 Words   |  3 PagesThe Great Fantasy Idealism is the paramount theme in â€Å"The Great Gatsby.† Each of the characters have a craving for self-definition and a high position in society. The story is shaped by the ideals each of these characters hold. These ideals allude to the American Dream, along with the superficiality and corruption associated with it. Fitzgerald uses Jay Gatsby as a medium to portray hopeless romanticism, fantasy fueled ambition, and failure to achieve self-contentment. Gatsby is characterizedRead MoreAnalysis Of The American Dream In The Great Gatsby1142 Words   |  5 PagesThe American Dream is one of the most prevalent themes in The Great Gatsby. It is essentially the belief that, regardless of social class, anyone can become wealthy and famous. In the novel, Jay Gatsby attempts to reunify with Daisy Buchanan by achieving great wealth, but he fails and dies having been unsuccessful in his mission. Though it may appear to some that Gatsby, the main character of the novel, has achieved the American Dream, it turns out to be a massive illusion. When, following Gatsby’sRead MoreThe American Dream In The Great Gatsby Analysis906 Words   |  4 PagesTorres Mrs. Heffelman English 11 September 26, 2017 The American Dream can mean a lot of different things depending on who is asked. Some will answer that it is the freedom of religion or the ability to move between class. Others define it as the ideal that every US citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative. For Jay Gatsby and many others, the American Dream is about gaining wealth and material possessions in the attemptRead MoreThe American Dream In The Great Gatsby Analysis1367 Words   |  6 Pagesidea of the American Dream, where qualities of hard work and ambition are shown. The novel The Great Gatsby by Scott Fitzgerald embodies many themes; however the most significant one relates to the corruption of the American dream. The American Dream is defined as someone starting low on the economic or social level, and working hard towards prosperity and or wealth and fame. By having money, a car, a big house, nice clothes and a happy family symbolize s the American dream. This dream also representsRead MoreThe American Dream In The Great Gatsby Analysis1428 Words   |  6 PagesThe Great Gatsby by F. Scott Fitzgerald contains many themes; however, the most noteworthy one identifies the American dream. This Dream likewise speaks to that people, regardless of who he or she is, can emerge to rich in life through their own works. The dream is spoken to with the aid of the mind of an unbiased man or woman, who strives to perform an objective to become tremendously effective. The Great Gatsby is a novel that indicates what happened to the American Dream in the 1920s, which wasRead MoreThe American Dream In The Great Gatsby Analysis903 Words   |  4 PagesThe American Dream: A Fruitless Endeavour The 1920’s, famously known as the Jazz Age, was a major turning point in America’s soaring economy. However, as a result, amassing wealth in exorbitant amounts and throwing extravagant parties became socially acceptable and the conservatism and the old-fashioned values of the 19th century were left behind. The roaring twenties also coincided with the prohibition period which saw bootleggers make millions off the sale of contraband and brought life to undergroundRead MoreThe Great Gatsby American Dream Analysis761 Words   |  4 Pagesobtained. In The Great Gatsby, F. Scott Fitzgerald suggest that the American Dream is an illusory, the people who pursue it are Gatsby, Daisy, Tom, and Myrtle, and this pursuit is ultimately unattainable. In the roaring twenties known as the Jazz Age, many people wanted to become rich, most people were bootleggers and Wall Street stock brokers. Alcohol was illegal and the Wall Street stocks were higher than ever before. The Great Gatsby is an extended critique of the American Dream. And this critiqueRead MoreThe American Dream In The Great Gatsby Analysis758 Words   |  4 PagesThe American dream is a idea that anyone can reach prosperity and success by determination and hard work. Everyone has equal opportunity to achieve this dream. This may not be the case in this tragic love story, The novel The Great Gatsby by Fitzgerald. By corruption, unfaithfulness, and entitlement we see a different view of the American Dream. Through the characters and plot in the novel, The Great Gatsby, Fitzgerald suggests the pessimistic view that the American Dream of social mobility is a

FINANCIAL NEWS ANALYSIS Example

Essays on FINANCIAL NEWS ANALYSIS Essay The article talks about clothing line HM. The retailer has suffered heavily in the current fiscal year owing to several things that went against them. This resulted in declining gross margins by around 2% from the last year. In other work, one reason for having a tough year was the rising manufacturing costs of HM. This was due to the fact that cotton prices throughout the world soared and peaked. This increase in costs result in higher cost of goods sold which lead to declining gross margin for the firm. This could have been avoided if the company had raised its prices, but the company decided against increasing the prices. The company decided to focus on maintaining strong customer relationship and tried to maintain strong market share and hence did not increase its prices which result in them taking a hit on their margins. HM happily took the blow deciding to invest in their future rather than focusing on their short term gains. This policy is quite similar to what other companies are doing these days. The main idea in these days of high uncertainty is to prepare one’s self against losing customer in order to achieve long term gains by associating with the customers and focusing more on the market share rather than on the profitability. Profitability is a short term objective, whereas market share is far sighted thinking. The article also tells us about the fact that almost all the companies in this business are facing tough times due to rising raw material costs. Hence, the current strategy for all the firms should be to survive the storm and try to milk profits when uncertainty is vanished from the environment. Hence, HM is on the right path, a path which would lead them to high profitability in the future. The key strategy in current financial environment is to be patient and do not rush thing and HM have figured out what they are going to do. Although there profits are falling, but market share is increasing which is a positive thing and soon a time will come, when the company will convert its high market share into high profits and that will be the time, when there is certainty in the environment and stability in the cost of doing business. One reason why it is difficult to conduct business in the current environment is because the costs are rising and the companies cannot formulate accurate stra tegies at the moment. But in due course when everything has settled down, HM would take advantage of the situation.

Animal imagery is a prominent and extremely important device in the novel Free Essays

Of Mice and Men is a great novel written by John Steinbeck, a Nobel Prize-winning author. Based on Steinbeck’s own experiences at the time, it tells the sad story of George Milton and Lennie Small, two migrant workers who learn to look out for one another during the Great Depression in Salinas, California. For the duration of the tale, Steinbeck makes references to animals and their significance, both through symbolism and reflecting character’s personalities. We will write a custom essay sample on Animal imagery is a prominent and extremely important device in the novel or any similar topic only for you Order Now The mice, the rabbits and the dogs are three important recurring animal images in the novel. Mice have a crucial importance in the novel, as well as Lennie’s relationship with the mice. Firstly, Lennie likes to feel soft things, and his obsession with with petting mice grants him with security and comfort. Even if the animal is lifeless, Lennie still pets it to comfort it as well as to comfort himself. The simple feeling of the mouse’s smooth fur running between his fingers provide him with a sense of contentment. This symbolizes his soft and caring attitude along with his warm heart. Secondly, the dead mouse in Lennie’s pocket is a strong symbol foreshadowing the end awaiting all weak and helpless creatures. This shows that not only is Lennie symbolically playing with death, but that, in his perspective, death isn’t a fear of his. The reader learns that the dead mouse Lennie finds is not the first mouse he has had, but because of his strength, they always ended up dead if they were alive to begin with. Therefore, the mouse Lennie finds dies a fast untimely death. Thirdly, even with Lennie’s physical strength and size, his childlike mental capabilities make him as helpless as a mouse. The fact that Lennie gets, and accidentally kills the mice he has, reveals his uncontrolled strength and his compassion for soft things. Rabbits are also another notable animal mentioned in the novel. Firstly, they are the only thing that Lennie does not seem to forget. Every time he asks George to tell him the story of their little house, he always mentions the rabbits, as if without the rabbits on their land, even if they would have a place they can call their own, it would not be the same. Secondly, the rabbits that Lennie hopes to have and care for give George control over him. Lennie’s happiness is based on his hopes for this land, so he will be able to tend his rabbits. Knowing this, George constantly threatens him with not allowing him to tend the rabbits if he does not behave and follow his orders. George tells Lennie † if you do [get in trouble], I won’t let you tend to the rabbits,† (p.17). This becomes Lennie’s motivation to behave and to watch what he does. He imagines stroking an looking after his rabbits on the little house he and George plan on owning. For this reason, being he has something to hope for, he tries harder to be good and has no limits of what he would do for his dream to come true. And Finally, like mice, rabbits are soft creatures that Lennie does not only wish to tend but to pet as well. Dogs are principal animal figures stated in the novel. Firstly, Steinbeck starts by comparing Lennie’s loyalty to that of a dog. † His huge companion dropped his blankets and flung himself down and drank from the surface of the green pool, † (p.4). Although he does not do so directly, this image compares Lennie, when he is drinking from the pool, to, as the phrase goes, †man’s best friend†. Throughout the book, Lennie proves his complete loyalty and unconditional love and friendship. Like a dog, he does not understand certain concepts. He also does not think about the consequences of his actions. Steinbeck’s comparisons between Lennie and animals, like dogs, bears, and horses, reinforce the impending sense of doom. Secondly, Candy’s dog has a great importance in the novel as well. His death is linked to the death of Lennie because this dog represents the fate awaiting anyone that becomes no longer useful. In other words, anyone who outlives his or her purpose will be put out, one way or another. The dog’s death brings out a major fear in Candy. He himself is nearing an age when he will no longer be useful on the ranch and therefore will no longer be welcomed there either. Finally, Lennie’s puppy is one of several symbols that demonstrate the victory of the strong over the weak. Lennie kills the puppy unintentionally, as he has killed many mice before, for the plain reason that he does not recognize his own strength. Animals in the novel, from mice to rabbits to dogs, all die untimely deaths and have an intense significance. Steinbeck’s references to animals portrays the characteristics of the characters as well. These comparisons are not only meaningful in the book but also in real life. How to cite Animal imagery is a prominent and extremely important device in the novel, Papers

Anahorish Brief Poetic Analysis Essay Example For Students

Anahorish Brief Poetic Analysis Essay A poem from Wintering out (1972) still early days in the troubles Narcosis Is a place in south Deere, Just a few kilometers south of Haynes family farm. In Gaelic it translates roughly to hill of spring water My place of clear water, The first hill In the world. This suggests that, literally Narwhals was the first pace seams grew up In, but also water symbolizes inspiration In Haynes poems, so this also suggests It was his first place of Inspiration. Narwhals primary, was Hennas primary school, and so first place f learning, and literature so this enforces the Idea that Narwhals was his first place where he grew Inspiration. The second verse begins with a darker approach, and darkened cobbles In the bed of the lane. this suggests that Narcosis also had some of Hennas first bad memorys. Possibly a young Haynes first glance at the troubles? Narcosis, soft gradient Of consonant, vowel-meadow This is simply describing the actual word, Narcosis soft gradient a reference to hills, and vowel-meadow, a description of the high amount of vowels in the word, and another nature reference. Those mound dwellers Go waist-deep in mist To break the light ice at wells and dunghills. Mist and ice are both forms of water, and so in hennas world, inspiration, however as the liquid and gas form, this represents inspiration which cannot be found, even though it is there. to break the ice at wells and dunghills means that you have to put effort in breaking the ice to reach the water underneath it, and so suggesting that you have to work, or search for inspiration.

The Shadow Lines Essay Example For Students

The Shadow Lines Essay BOOK REVIEW Novel : The Shadow Lines AUTHOR : At-nitav Ghosh Awards : winner of the Sahitya Akademi Award (1989). Bibliography : The Shadow Lines(novel), Wikipedia(lnternet). Main Characters : Mayadebi, Tridib, Ila, May, Narrator, Nick, grandmother. POLITICAL SCENE-RIO : The novel is set against the backdrop of historical events: 1 . Swadeshi movement 2. Second World War 3. Partition of Country 4. Communal riots of 1963-64 in Dhaka and Calcutta CHARACTERS ANALYSIS : The characters in this novel except that of Tridib are realistically portrayed and are not larger than life. Each one is portrayed with all the weaknesses that make them endearing. Each one is believable . But Tridib does not seem to belong to this world. He comes across as a seer, someone endowed with extra-sensory and extra- visionary abilities. 1. Narrator : The protagonist is a middle class boy who grows up in a middle class family. He is sexually attaracted to lla but he never tells her. He is very close to his grandmother and knows about her more than anyone. As a young boy he seldom gets to travel farther than his school. And yet his world spans far beyond, across continents. We will write a custom essay on The Shadow Lines specifically for you for only $16.38 $13.9/page Order now He paints up this world, rather vividly, borrowing colours from others. He uses Tridibs eyes to view a certain family in London, their house, the streets, the panic of war. He uses his grandmothers eyes to see her life in Dhaka as a young girl, her uncle and cousins, the other side of the big house where everything was upside down. He uses his cousins eyes to view different parts of the world where she travelled, her aspirations for belonging, her heartaches caused by a reality as different from her dreams as she and her background was from those with whom she lived in those foreign lands. 2. Tridib : He was the son of Mayadebi, and so by relation he was the second uncle of Narrator. He is well-travelled but he prefers to live his life in Calcutta, where he works at a Ph. D. in archaeology. For Thamma, he is very irresponsible person who wastes his life wandering across the streets but narrator loves to listen to Trideb. He passionately believes that a place does not merely exist, that it has to be invented in ones imagination . He was killed by Muslim mobs in communal riots of 1963-64 in Dhaka. Calcutta. She is very strict, disciplined, hardworking, mentally strong and patient lady. Time is very precious for her. According to her, time is a toothbrush; it goes mouldy if it isnt used. She had been awarded a Bachelors degree in history by Dhaka University. She has a dreadful past. She was married to an engineer with the railways, in Burma. In 1935, her husband passed away. 4. Ila : She is the cousin of narrator. She lives in Stockwell, London. She is very good looking, and broad minded. She wants to be free. According to her, the constraints on women in India made their life horrible. Thats why she lived in London, so that she could do whatever she wants. She marries Nick, an Englishman, buys a home, finds a job, tries to settle down but without success. 5. May : She is the daughter of Prices family, who are relatives of Tridibs family. Tridib was in love with her. She is committed to a purposeful and principled social life. She is kind-hearted and works for society by collecting funds for famine relief in Africa, and other social services. 6. Nick : He is a good looking blonde having long hairs and wants to become a Chartered Accountant. As May says to narrator: He is different, he is not like us. He lacks the sensibility and moral values of a normal human being. He marries lla and is cheating on her as he admits sleeping with other women. Apart from all these characters, there is a fantasized character Magda, llas fantasy child whom she acknoledges when she was playing houses with the narrator. Magda is blue-eyed and blonde and has very bright and beautiful hairs. This shows that lla fantasized to marry an Englishman from her childhood. TITLE OF THE BOOK- The Shadow lines : The shadow lines that the title proclaims to be the theme of the novel are very shadowy themselves. We never get to see them as they are and there is never a ention of these lines anywhere in the novel. The interpretation of the meaning of the shadow lines is left to the reader. Now that points to an interpretation itself as the shadow lines could mean something that is insubstantial and therefore, its existence is doubtful. Another interpretation of the shadow lines could be that they are lines that change positions with the gaze or perspective. Yet another interpretation of the shadow lines could be that they are Just a pale imitation of reality. What are lines associated with? .uce34870d6adacf3915996e3da112d089 , .uce34870d6adacf3915996e3da112d089 .postImageUrl , .uce34870d6adacf3915996e3da112d089 .centered-text-area { min-height: 80px; position: relative; } .uce34870d6adacf3915996e3da112d089 , .uce34870d6adacf3915996e3da112d089:hover , .uce34870d6adacf3915996e3da112d089:visited , .uce34870d6adacf3915996e3da112d089:active { border:0!important; } .uce34870d6adacf3915996e3da112d089 .clearfix:after { content: ""; display: table; clear: both; } .uce34870d6adacf3915996e3da112d089 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uce34870d6adacf3915996e3da112d089:active , .uce34870d6adacf3915996e3da112d089:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uce34870d6adacf3915996e3da112d089 .centered-text-area { width: 100%; position: relative ; } .uce34870d6adacf3915996e3da112d089 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uce34870d6adacf3915996e3da112d089 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uce34870d6adacf3915996e3da112d089 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uce34870d6adacf3915996e3da112d089:hover .ctaButton { background-color: #34495E!important; } .uce34870d6adacf3915996e3da112d089 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uce34870d6adacf3915996e3da112d089 .uce34870d6adacf3915996e3da112d089-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uce34870d6adacf3915996e3da112d089:after { content: ""; display: block; clear: both; } READ: Breast Cancer Treatment EssayLines could be boundaries or they could Just signify the linearity of relationships. Lines are also used to measuring and dividing length. They are also constructs created by humans and are thus, unreal. Shadow could be referring to the physical shadow that light casts when obstructed by objects. It could also mean protection or security. It could also mean an inseparable companion as a shadow always follows some object or a pale representation of the object. Together, shadow lines could mean insubstantial boundaries or boundaries humans carry everywhere . The lines are Just human constructs that have no real significance. Grandmother asking whether she would be able to see lines on the land eparating India and East Pakistan, and the narrators father saying that the boundaries start at the airports itself and grandmother trying to find the boundaries in the Dhaka airport. Even though boundaries separate them, grandmother reveals that Dhaka and Calcutta are very similar to each other. These boundaries are shown to be very flimsy and perspective oriented. The categorisation is based on the perspective of an individual. The best example from the book of this perspective- oriented classification is the way many people look at the riots that killed Tridib. For he narrators father, it was an accident, for May it was a sacrifice, for Robi it was a nightmare. An event has been shown as categorised in several ways by different people. They are correct in some way or another but for the people who classify them so, they are experienced in so varied ways and hence, the difference in the classification. Boundaries demarcate and classify. Man is inherently programmed to classify and form groups of all that he samples by his senses. These classification are generally based on adjectives that are dependent like good, bad, warm, cold, etc. Shadows are known to change shape and size with changing light positions. The light positions could be considered as the perspective of a person and the shadows as the lines that classify. Hence, the perspective determines the classification and as shadow lines demarcate them, they are unreliable. Authors way of Presenting Story : The narrator, Indian born and English educated, traces events back and forth in time, from the outbreak of World War II to the late twentieth century, through years of Bengali partition and violence, observing the ways in which political events invade private lives. Amitav Ghosh refrains from giving him a name. The novel brings into perpestive the fact that one cannot attribute absolute identities to things or events that cant be absolutely good or bad. The knack of the narrator to go to places hitherto unseen in a manner as if he had visited them before surprises us Just as it surprises Nick and Ila. The narrative is simple. It flows smoothly, back and forth between times, places and characters. The use of the first person and therefore a reflective style is very effectively used by Ghosh to say much more than the written word. PLOT SUMMARY : It is a rather straightforward story, which follows the life of a young boy growing up in Calcutta and later on in Delhi and London. His family the Datta Chaudharis and the Prices in London are linked by the friendship between their respective patriarchs Justice Dattachaudhari and Alan Tresawsen. The narrator adores Tridib because of his tremendous knowledge and his perspective of the incidents and places. Thamma thinks that Tridib is type of person who seems determined to waste his life in idle Unlike his grandmother, the narrator loves listening to Tridib. For the narrator, Tridibs lore is very different from the collection of facts and fgures. The narrator is sexually attaracted to lla but his feelings are passive. He never expresses his feelings to her afraid to lose the relation that exist between them. But one day he expresses his feelings when she was changing clothes in front of him being unaware of his feelings. She feels sorry for him. Thamma does not like lla. Why do you always speak for that whore She doesnt like her grandson to support her. Thamma has a dreadful past and wants to reunite her family and goes to Dhaka to bring back her ncle. Tridib is in love with May and sacrificed his life to rescue her from Muslim mobs in the communal riots of 1963-64 in Dhaka. CRITICAL ANALYSIS : The Shadow lines, a novel written by Amitav Ghosh. It was the second novel of him. Language, structure and spirit have coalesced to produce a work of lyrical beauty. Ghoshs prose is evocative and realist. The Shadow Lines is written effortlessly and without the baggage of magical realism. This novel is enigmatically written with a blend of fiction and non-fiction events. Ghosh completely outstands in his language, ay of writing, in different moves he took while the story was proceeding. The most difficult part of a book is to show flashback without explicitly taking off readers interest and attention from his reading flow. And narrator completely showed his supremacy in this regard. His resonant use of language completely spell bound the readers. Girish Karnad rightly said about him, Ghosh uses to great effect a matrix of multiple points of view in which memory, mythology and history freely interpenetrate A delight to read. Amitav Ghosh refrains from giving him a name. .ua060b01f6a4b0937886a6b07bf99960c , .ua060b01f6a4b0937886a6b07bf99960c .postImageUrl , .ua060b01f6a4b0937886a6b07bf99960c .centered-text-area { min-height: 80px; position: relative; } .ua060b01f6a4b0937886a6b07bf99960c , .ua060b01f6a4b0937886a6b07bf99960c:hover , .ua060b01f6a4b0937886a6b07bf99960c:visited , .ua060b01f6a4b0937886a6b07bf99960c:active { border:0!important; } .ua060b01f6a4b0937886a6b07bf99960c .clearfix:after { content: ""; display: table; clear: both; } .ua060b01f6a4b0937886a6b07bf99960c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua060b01f6a4b0937886a6b07bf99960c:active , .ua060b01f6a4b0937886a6b07bf99960c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua060b01f6a4b0937886a6b07bf99960c .centered-text-area { width: 100%; position: relative ; } .ua060b01f6a4b0937886a6b07bf99960c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua060b01f6a4b0937886a6b07bf99960c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua060b01f6a4b0937886a6b07bf99960c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua060b01f6a4b0937886a6b07bf99960c:hover .ctaButton { background-color: #34495E!important; } .ua060b01f6a4b0937886a6b07bf99960c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua060b01f6a4b0937886a6b07bf99960c .ua060b01f6a4b0937886a6b07bf99960c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua060b01f6a4b0937886a6b07bf99960c:after { content: ""; display: block; clear: both; } READ: Anne Frank EssayThe novel brings into perpestive the fact that one cannot attribute absolute identities to things or events that cant be absolutely good or bad. The narrator is a young boy growing up in Calcutta and later on in Delhi and London. As a young boy, he seldom she lived in those foreign lands. There are two parts in the novel- Gong Away and Coming Home. Going away shows the narrator who has heard about England from a cousin who lived there for sometime and his own discovery of the country when he visits it later in life. Coming Home shows his grandmother visiting her old home in Dhaka, her nostalgia and the discovery of alienation from what she had remembered before Dhaka became part of Pakistan. His grandmother is passionate for freedom. When she was young during the Swadeshi movement, she wanted to Join it and could do anything for her country. She says- I would have killed him. It was for our argues with her about lla, telling her that lla lives in London not because of the lure of money or commodities, but for freedom. Ila believes that there are lot of constraints on women in Indian culture. There are lot of decisions which women have to take because of the pressure of the society and culture. Grandmothers response to this is- It is not freedom she wants, she wants to be let alone to do as she pleases; thats all any whore would want. . She doesnt even hasitate to call her a whore. The narrator grandmothers nationalist faiths fail her because she comes to realize that borders have a tenuous existence, and that not even a history of bloodshed can make them real nad impermeable. Lines on the map are the handiwork of administrators and cartographers. In 1964, as she plans to fly to Dhaka, she wonders if she would be able to see the border between India and East-Pakistan from the lane. When her son laughs at her, she replies- Wheres the difference then? And if there is no difference, both sides will be the same; it will be Just like it used to be before . The grandmother has a typical state dominated view about nationalism,what she is unable to realize that one can be unsafe even in ones own country. Mays humanitarianism forces Tridib to stop the car and help the dog lying half-dead on the highway. That same instinct of May led Tridib to lose his life when they were caught in the communal riots of 1964 in Dhaka. She went out of the car trying to save er uncle but Tridib stops her and sacrifices his own life. Torn by her memories, May believes for a long time that she killed Tridib, only at the end, she seems to calm herself and get rid of her torturing guilt when she says- He gave himself up, it was a sacrifice. I know I cant understand, I know I mustnt try, for any real sacrifice is a mystery. . The title The Shadow lines is itself peculiar and mysterious. There is no mention of it even a single time. The shadow lines could be boundaries that humans create and which are insubstantial. The mental boundaries present in the minds of eople that limit their vision to what is visible is transcended by Tridib and the narrator by their imaginations. These mental boundaries are shown to be immaterial, as they cannot limit the sights and scenes of the world. Transcending these boundaries is shown to be a human task that broadens the horizons that one sees. This can be interpreted as a philosophical message that humans can broaden their minds Just by broadening their scope of view. It can be done by seeing things beyond the visible and the obvious, and by seeing things that are subtle and those that are idden for various reasons. The shadow lines that mark our horizons are merely shadows of the real boundaries and humans should cross it like Sita crossed the Laxman-rekha. This is one novel that can be interpreted in so many different ways in so many different perspectives. This is something that the novel seems to be emphasising. The interpretations vary form person to person, as they are dependent on the person. This is the message I see from the novel from my perspective. Of course, someone else may differ on this. This is the beauty of this novel, again from my perspective.

Essay For Samples Made Easy

Essay For Samples Made EasySample essays for samples have been developed by the Multimedia Content Management (MCOM) company. These samples have been used to teach different courses and they help in making better learners who can be very useful in organizations. The company has been in the business of developing these online research and presentation tutorials since many years. They also sell a series of various tools that are similar to certain essays and tutorials but are for different uses.An essay is a lengthy written document. The company puts forward several new tools and techniques in order to make the writing and editing process easier for the editors. These tools help the editors to control the style, grammar and style in the composition of the sample essay for samples.A series of MCOM tools has been developed to help in the preparation of a thesis or an introduction in a document. The company is in the business of providing software to students in different courses and they provide the tutorials for students who cannot afford or are unable to get the required software from other sources. There are several different tutorial and essay examples that are available for free for downloading.There are different types of tutorials available for different types of topics. These tutorials help the editors to prepare the documents accordingly. The editors and writers get to learn a lot from these tutorials. The tutorials have been structured in such a way that a student can easily follow it.MCOM is a subsidiary of the Prentice Hall Company. It has been in the business of providing courses for many years. These courses are available on a subscription basis.There are various classes available in these subscriptions. Some of the classes offer lessons on essay for samples while some offer tutorials that deal with different subjects. These are available as a set of tutorials with different topics on it. These tutorials are classified into different categories so tha t they can be easily sorted out and used.The class organizers from the MCOM get to sort out the tutorials in such a way that the editor can start from the bottom and work his way up to the top. There are different types of tutorials available that help in getting the project done. This is quite convenient for the students who want to do a simple research paper for their course.The essays for samples that come with the MCOM subscription are full of important information and facts. The courses are offered to students who cannot afford them otherwise. The companies take care of the expenses for the students so that they do not have to face financial problems.

Free Essays on Criminal

Deep within the word, â€Å"American† is its association with Race. To identify someone as Hispanic is to say very little, we need the adjective â€Å"white† or â€Å"Latino† or â€Å"colored† to make our meaning clear. In this country it’s the reverse. American means white and that’s it, and Latinos struggle to make the term applicable to themselves hyphen after hyphen and so on. Because American means white, those who are not white are presumed to be recent arrivals and often told to â€Å"go back to where they came from.† Thus we appear to operate within the dichotomized racial categories of American/non-American; these are racial categories, because they effectively mean white/nonwhite (17). This is the reason why I believe race in the United States has indeed been socially constructed is through stereotypes and lack of knowledge. The comparison between â€Å"whites† and â€Å"Latinos† are very different and how each of the group is perceived is very different. A "stereotype" is a generalization about a person or group of persons. We develop stereotypes when we are unable or unwilling to obtain all of the information we would need to make fair judgments about people or situations. In the absence of the "total picture," stereotypes in many cases allow us to "fill in the blanks."... Free Essays on Criminal Free Essays on Criminal Deep within the word, â€Å"American† is its association with Race. To identify someone as Hispanic is to say very little, we need the adjective â€Å"white† or â€Å"Latino† or â€Å"colored† to make our meaning clear. In this country it’s the reverse. American means white and that’s it, and Latinos struggle to make the term applicable to themselves hyphen after hyphen and so on. Because American means white, those who are not white are presumed to be recent arrivals and often told to â€Å"go back to where they came from.† Thus we appear to operate within the dichotomized racial categories of American/non-American; these are racial categories, because they effectively mean white/nonwhite (17). This is the reason why I believe race in the United States has indeed been socially constructed is through stereotypes and lack of knowledge. The comparison between â€Å"whites† and â€Å"Latinos† are very different and how each of the group is perceived is very different. A "stereotype" is a generalization about a person or group of persons. We develop stereotypes when we are unable or unwilling to obtain all of the information we would need to make fair judgments about people or situations. In the absence of the "total picture," stereotypes in many cases allow us to "fill in the blanks."...

Quantitative easing - Emphasis

Quantitative easing Quantitative easing Look out for the latest innocent-sounding financial buzz-phrase that hides some very big news indeed. This one sounds more benign than sub-prime loans. Yet its effects could be just as far reaching, if not more so. That phrase is quantitative easing. It may sound like the lesson you forgot in physics class, as Gerard Baker of The Times has put it. But its actually what governments do when theyve run out of options. It means, essentially, printing more money. Its what the Japanese central bank did when its economy went belly-up in 2001. (It had already driven interest rates close to zero.) As we write, UK business secretary Lord Mandelson is strongly denying that quantitative easing is even on the agenda. But the US Federal Reserve has already decided to do it, in order to buy up long-term debt. The theory is this lowers the interest rates on these assets, so that loans in general become cheaper and money starts to move around the economy again. A cynic might say that the jargon is there to hide whats really going on, just as collateral damage sounds better than killing innocent civilians. Whether thats true or not, youre likely to hear it more and more soon: when we searched on Google for the (exact) phrase we got well over three hundred thousand results.

Markets As A Form Of Production, Use And Consumption.The Meaning Of Article

Markets As A Form Of Production, Use And Consumption.The Meaning Of Property And Water Rights - Article Example This much is seen as acceptable to most theorists and economists, but the motive behind the marketing function is not. Adam Smith, considered to be the father of modern economics, stresses that division of labor which is characteristic of a reasonably large market has come about due to the propensity of man to barter excess goods in exchange for other commodities which he needed for his family needs. He adds that man is motivated by the element of profit in marketing and that the price fixed for a commodity should essentially have a margin over and above the input costs of labor and rent. According to him, "the whole price of any commodity must still finally resolve itself into some one or other or all of these three parts; as whatever part of remains after paying the rent of the land, and the price of the whole labor employed in raising, manufacturing, and bringing it to market, must necessarily be profit to someone" (Smith 22). Smith goes on to argue that this propensity for barter ing and profit will best be supported by a free market economy. Economists over the years have subscribed or gone against this view. But here again, only very few have really contradicted Smith's views on bartering and profit. Marx stated that such a situation will result in greed and eventual exploitation of workers. But two prominent writers namely Karl Polanyi and Robert Heilbroner vehemently argue that a study of history of markets around the world, even in the famous ancient kingdoms goes against the view of Smith with regard to marketing and bartering. The views of these two writers will be analyzed to review the distinguishing features of the new market economy in comparison with earlier market systems followed. The paper also tries to make a comparative study between Donald Worster's view on water as a commodity and Marx's own views. Polanyi had definitive views on marketing motivations and customs regarding the evolution of marketing and states that the views of other theorists on this area were erroneous in a number of areas. As an economist, Polanyi is known for his substantivist approach, a situation where the marketing function was closely aligned with culture, social practices and beliefs of a particular community. The author states that "to start with, we must discard some nineteenth century prejudices that underlay Adam Smith's hypothesis about primitive man's alleged predilection for gainful occupations" (Polanyi 45). He goes on to argue that the current market environment is of recent origin and that most of Europe followed the same standards and sophistication carried on from over the centuries with very little change. To substantiate this, he studies various civilizations and societies from a variety of periods and regions and provides specific examples. In essence marketing has a social function base d on survival and growth of the society rather than for individual gain. Polanyi agrees to the fact that a marketing function is essential in organized societies, but its aim is for overall benefit and growth. A person is expected to share his surplus commodities, whether it is an agricultural or animal product. This generosity will enhance his position in the society. Its benefits are not immediate, but will only come at a later stage, when others respond to this generosity by helping him out with his needs of the time. There are two ways in which this can happen. It can come from individual or common reciprocation. In other words, a particular individual who has benefited from an act of generosity will respond when in a position to reciprocate. The society will also have a common store of products which is

HR-Faculty of Business Environment and Society Essay

HR-Faculty of Business Environment and Society - Essay Example The multinational corporations operate from their branches and headquarters spread all over the world to expand and enlarge their reach worldwide. And all these initiatives by the business firms have been supported and encouraged by the gifts of modern technology. This global presence of companies is essentially accompanied by the global presence of their human resource or rather the presence of a workforce that comprises people from different parts of the world. The functions of human resource management become more varied and complex when employees are located around the world. Apart from the factors such as technology, economic systems, legal frameworks and industrial relations, the cultural factors also assume great importance in the managing of a global workforce. And the most prominent manifestation of the cultural challenge is the diversity of modern workforce. The US workforce, for instance, has been increasing day by day in terms of its diversity. More and more women are joi ning the workforce. The majority of the existing workforce is gradually nearing old age. The number of immigrants has increased manifold over the past few years. People from different racial and religious background have come to form a part of the ever-increasing workforce of the USA, thus adding to its ethnic diversity. Thus the human resource in all transnational business endeavors has become increasingly diverse in terms of age, gender, ethnicity, culture, political views, physical abilities and psychological orientation. This paper aims to explore the different styles of managing and leading such a diverse workforce in the light of international human resource management. The term diversity used with respect to a workforce simply implies that the working population at the workplace is a heterogeneous mix of people in terms of age, gender, race, religion, culture, education, physical abilities and psychological make-up.

North American and European Airline Industry Essay -- Business Managem

North American and European Airline Industry INTRODUCTION The Airline industry is one of the world’s largest industries generating over $300 billion in revenues in 2001 alone and additionally has the second highest industrial growth rate, after the computer industry, with typical growth rates of 3-5% per annum over the last 20 years (Humphreys, 2003; BA Fact book, 2002). For the purpose of this assignment, freight/cargo airline activities will not be considered as freight travel consists of only 2 % of total airline activity (see figure 3.1 and appendix 1) (BA Fact book, 2002, ICAO, 2003). Furthermore, due to the nature of the airline industry and the Asian market being a lot smaller and internally focused, we will concentrate on the North American and European markets which between them, account for 65% of the market (see figure 3.1 and appendix 1) (ICAO, 2003). Section 1:The main forces shaping the airline sector’s global business environment. The past two years has seen an unprecedented number of airlines, worldwide, filing for bankruptcy and many more would have followed suit had it not been for government intervention (Economist, 2002a). The main factors leading to their demise and to the problems currently faced by the airline industry in general, have their roots in the existing economic and political climate, which according to IATA (2002) continue to remain challenging. 1.1 Economic Forces facing the airline industry Since the performance/profitability of the airline industry is closely connected to the economic cycle (BA Fact Book, 2002), the importance of the global economic environment and the impact that it has on the industry cannot be underestimated (see figure 1.1). This is evident from the performance of the industry during the late 1990’s as profitability soared on the back of a buoyant world economy (characterised by the hype generated by the technological revolution; record levels of corporate activity etc) which fuelled demand for air travel. It is not surprising that the subsequent slump in air travel which began in the USA towards the end of 2000 and slowly spread to other parts of the world (Economist, 2001), corresponded to a change in the economic forces as the knock on effects of the US economic slowdown infiltrated the global economy. One of the main consequences of the g... ... flights and the introduction of ‘World Traveller Plus’ – a new business and economy product. These two markets of business and economy are perceived to be the most demanding and profitable in the future and therefore BA have additionally positioned itself well to take advantage of these developments (Economist, 2002b; BA Fact book, 2002). Therefore, the penetration and consolidation of markets, cost management and refocusing of culture and infrastructure assisted by the collaboration available within its OneWorld Alliance are placing BA in a healthier position to survive the turbulence that lies ahead. FINAL THOUGHTS The future of BA and that of many other airlines is going to depend on the highly volatile political and economic situation facing the world as seen in section 1. War in Iraq is creating an increased sense of panic in the world’s industries and therefore, an accurate forecast as to the airline industry development is somewhat convoluted and complex due to the overwhelming sense of uncertainty that prevails. Therefore, BA’s future positioning and its subsequent success within this sector is going to be decidedly susceptible to the worlds events.